When Loblaws promised to carry Amanda's yogurt bar, she celebrated, not thinking she would lose everything and Loblaws would steal her idea.
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The President's Choice
377 Watching 946 Views Average Rating 5.07 (328)



After two years of making mistakes and not meeting their commitments to Amanda, Loblaws suddenly dropped her, forcing her to sue.

Heading to a legal meeting one day, Amanda found her fiancee and business partner Chris having a negative reaction to medication prescribed to help him cope with the stress. He nearly died.

In fear and desperation, Amanda took to the Internet with a video. Within days her story obtained over 200,000 views.

Loblaws Executive Chairman Galen Weston took notice and met with her quickly, promising to look into the situation. But Amanda's hopes crashed when Loblaws quickly published statements indicating another choice of action.

Was that the President's Choice?


Jim Miles's Profile Image

Jim Miles

Writer, Producer
Writer, photographer, businessman
Danielle Washam's Profile Image

Danielle Washam

Jack of all Trades
Danielle has been making films for over 10 years. Most work has been in the independent film scene but some has been professional work, like with Algonquin College. She has won various awards and has shown films in many festivals, including Cannes.
Allen Roulston's Profile Image

Allen Roulston

Producer, Camera Sound and Editor
Allen's film making interest began in the early 1990's when he used a video camera in free fall as a skydiving coach and instructor. He quickly moved from recording a skydive for skill analysis purposes to making year end compilation videos. From there he stumbled upon the joy of making short films about the first jump experiences of hundreds of his students.


Ratings (328)

Average 5.07 / 10
10 - 9
8 - 7
6 - 5
4 - 3
2 - 1

Reviews (102)

Bradley's Photo
Bradley T.
Posted 6 months ago
love to see this documentary get made and this story told!!!
Sean's Photo
Sean R.
Posted 6 months ago
wicked, keep up the good work
Douglas's Photo
Douglas M.
Posted 6 months ago
Angela's Photo
Angela S.
Posted 6 months ago
Very informative. We need to know that these things are happening here in Canada.
Vigya's Photo
Vigya S.
Posted 6 months ago
Com'on you guys...you can do better.
Brock's Photo
Brock S.
Posted 6 months ago
Worthwhile story, awful trailer
John's Photo
John W.
Posted 6 months ago
I think you have a lawsuit but not enough for a movie unless it has happened to a lot more people.
Alexandra's Photo
Alexandra S.
Posted 7 months ago
An interesting story I'd love to hear more about, but the trailer isn't quite as polished as others
Justin's Photo
Justin D.
Posted 7 months ago
Very interesting.
Siobhan's Photo
Siobhan W.
Posted 7 months ago
What a subject! I hope there's a positive ending to this because there are so many sad scenario's like this when the individual loses to the giant company.
Diane's Photo
Diane N.
Posted 7 months ago
I agree with all the comments below. Great piece for W5, or market place info. I wouldn't go to the theatres to watch it.
Joslyn's Photo
Joslyn P.
Posted 7 months ago
I can see this being made into a short film that teachers would show their students. I can't see it being very popular although it is interesting. I just don't think cinecoup is the right place for a movie like this. You have to have the right audience for someone to pick this over some of the others but I do like the idea. Good job
Jo's Photo
Jo B.
Posted 7 months ago
I thik you have a good idea, but I feel like this is more of a doc, or spotlight piece that would only be an hour and would be on CBC or something like that, not quite right for this though. But good luck!
Melissa's Photo
Melissa W.
Posted 7 months ago
Didn't understand why she was on youtube and only after reading the synopsis did it explain it. Looks like a good idea but not something I'd pay money to go see.
Joel's Photo
Joel K.
Posted 7 months ago
This would be great as a CBC documentary
Kim's Photo
Kim T.
Posted 7 months ago
Oh these sorts of stories always get me fired up. i hope they succeed in the end. Good luck
Dalia's Photo
Dalia U.
Posted 7 months ago
Great idea. Who hasn't dealt with some sort of loss like this? Good commentary
David's Photo
David F.
Posted 7 months ago
This sounds like a hard hitting documentary on something that needs to be brought to the public's attention. It reminds me of some of documentaries that Michael Moore made.
Vincent's Photo
Vincent V.
Posted 7 months ago
Vincent Valentino was here and likes this!
Jody's Photo
Jody M.
Posted 7 months ago
Tough interesting, and a very interesting concept. Would like to see more. Need to add to my watchlist!
Tim's Photo
Tim R.
Posted 7 months ago
Great idea for a documentary, just not something I'd be going to see in theaters. Best of luck with your project as well as the situation at hand with Loblaws.
mike's Photo
mike e.
Posted 7 months ago
I cant see a movie about loblaws and ethics doing well in theaters. Especially because i would likely have just shopped there.
Warren's Photo
Warren C.
Posted 7 months ago
More like a W-5 piece than a feature. No real compelling evidence offered. Missed opportunity. Not a feature.
Jane's Photo
Jane M.
Posted 7 months ago
Definitely caught my attention
Brad's Photo
Brad K.
Posted 7 months ago
tragic and real something that the world should see about the supposed Canadian superstore.
Kismet's Photo
Kismet T.
Posted 7 months ago
Interesting topic
Eric's Photo
Eric T.
Posted 7 months ago
I am not sure how it is fair that this made the top 60. The trailer constantly uses copyright protected images.
Sunny's Photo
Sunny A.
Posted 7 months ago
Interesting... but I found the trailer too slow & mixed with low production value, would story be able to fill a full feature length?
Michelle's Photo
Michelle G.
Posted 7 months ago
Interesting idea - just don't find the speaker that compelling - it's a little slow even for a documentary.
Amanda's Photo
Amanda B.
Posted 7 months ago
This incident is something I am already aware of. How will this be made into a long documentary, though?
Alysa's Photo
Alysa K.
Posted 7 months ago
I really want a YoPro bar right now. I hope Loblaws makes it right so I can eat them.
Jennifer's Photo
Jennifer M.
Posted 7 months ago
This looks really interesting-- I hope you are able to complete your project.
Jordon's Photo
Jordon W.
Posted 7 months ago
I see potential here. But just not as it sits now. Needs some improvement.
Oskar's Photo
Oskar W.
Posted 7 months ago
Did you have any paper work - what happened?
Caroline's Photo
Caroline M.
Posted 7 months ago
Pritpal's Photo
Pritpal R.
Posted 7 months ago
Donal's Photo
Donal O.
Posted 7 months ago
An important message to get out but this isn't a feature film. I hope you can make it as a documentary and I would definitely support it being made.
Tanya's Photo
Tanya H.
Posted 7 months ago
Just can't see this happening. Sorry.
Jason's Photo
Jason B.
Posted 7 months ago
Thank you for using this space for warning us about these practices
Patricia's Photo
Patricia F.
Posted 7 months ago
Shouldn't be here
Martin's Photo
Martin N.
Posted 7 months ago
Big business at it's worst.
Kelly's Photo
Kelly S.
Posted 7 months ago
It's heartbreaking what happened to this couple but just don't see a feature film in this concept.
Shelley's Photo
Shelley O.
Posted 7 months ago
I like the idea, but I have my doubts of how this news story will translate into box-office.
John's Photo
John E.
Posted 7 months ago
I agree this is better suited as a made for TV, however I do recall the story got much press.
Sarah's Photo
Sarah B.
Posted 7 months ago
I love that attention is being paid to this important story. Not sure how you can make a film though as the legal action could drag on for years. I would see this more as an on line series that could be updated as events unfold.
Brent's Photo
Brent C.
Posted 7 months ago
Might be better suited for television.
Tara's Photo
Tara Z.
Posted 7 months ago
This should be a Marketplace episode, not a movie.
Nina's Photo
Nina F.
Posted 7 months ago
Another case of the "big guy" eating the "small guy". It' all about greed for these big companies.
Allen's Photo
Allen R.
Posted 7 months ago
Silence IS Consent http://youtu.be/lnkgrzQFuTA
Emily's Photo
Emily E.
Posted 7 months ago
I would be very interested to see this documentary receive funding. A chance to see what goes on behind the scenes in a huge company where I previously worked might explain a lot of things. I'd be interested to know how many of the products I swiped across the scanner were "stolen" from Canadian small business owners. The most important thing, is to get more awareness for these types of situations, and because awareness is the key motivation for this doc, it's almost like Canadian "Who Killed the Electric Car?"
Róise's Photo
Róise M.
Posted 7 months ago
i found this was another boring documentary for tv
natasha's Photo
natasha w.
Posted 7 months ago
i liked the idea but not meant for film
Matt's Photo
Matt S.
Posted 7 months ago
Agree with the idea presented in the film but poor delivery; if awareness is the goal then presentation is key to the reception of the message. Also, I don't believe this is right for the big screen.
Deryck's Photo
Deryck D.
Posted 7 months ago
I think this is a good example why you can't trust powerful companies. Their lawyers alone can keep this law battle going on forever and leaving this woman with nothing don't give up keep fighting
abby's Photo
abby o.
Posted 7 months ago
Don't feel this contest is the proper forum..feels like you just used a hand cam to make a 2 min home video about a personal cause...sorry
Danielle's Photo
Danielle M.
Posted 7 months ago
Sounds interesting. Your trailer made me want to learn more.
Etz's Photo
Etz B.
Posted 7 months ago
Meta as hell.
scott's Photo
scott w.
Posted 7 months ago
i found this is meant for television and not film
Jason's Photo
Jason L.
Posted 7 months ago
The subject matter here demands your attention, and boy am I rooting for the small guy to overcome the huge corporation. It's a shame though that little effort was put into the technical, and creative delivery of the message through the edit, and presentation of this very important message.
Michael's Photo
Michael M.
Posted 7 months ago
Ccurious case
Treena's Photo
Treena U.
Posted 7 months ago
I like the documentary idea but don't think the preview grabs me enough to end up watching.
Denis's Photo
Denis J.
Posted 7 months ago
keep it to the courts.
John's Photo
John K.
Posted 7 months ago
This story needs telling. Is it right for the big screen?
Maria's Photo
Maria G.
Posted 7 months ago
I don't know who is right or wrong here but I would certainly like to see this completed as a documentary.
Sam's Photo
Sam R.
Posted 7 months ago
I dont think i would ever watch it... but interesting
David's Photo
David T.
Posted 7 months ago
Interesting story just not the proper stage for the awareness needed.
BrknDishes's Photo
BrknDishes B.
Posted 7 months ago
I hope Amanda receives some form of justice for having been played, but based on this trailer, I don't think it will be through the grand prize.
Patty's Photo
Patty T.
Posted 7 months ago
Dana's Photo
Dana B.
Posted 7 months ago
Interesting documentary idea. Would have like to seen more info presented as this seems like a one sided vendetta at the moment.
Candace's Photo
Candace B.
Posted 7 months ago
INteresting, but definately a news doc more than a feature film.
Andrew's Photo
Andrew S.
Posted 7 months ago
The subject matter as presented is a very personal piece that doesn't seem to cover a larger issue at hand. Maybe I'm wrong and if so I'd be willing to watch this as a feature documentary. Better suited for TV at its current scope. That being said I feel bad for your loss and hope things work out...
Carolyn's Photo
Carolyn K.
Posted 8 months ago
Interesting idea, but not necessarily a movie I would go to the theaters to see.
DeAnn's Photo
DeAnn L.
Posted 8 months ago
i agree with some previous statements this is more suited for television than for film.
Natasha's Photo
Natasha W.
Posted 8 months ago
i enjoyed the concept but more for television then film
Derek's Photo
Derek F.
Posted 8 months ago
Wow. Intersting story. I hope more people get to see it.
Katie's Photo
Katie T.
Posted 8 months ago
Would make a great expose story on W5.
Matt's Photo
Matt S.
Posted 8 months ago
I'm not sure this has what it takes to make a theatrical film. Definitely a news story doc
Scott's Photo
Scott S.
Posted 8 months ago
this documentary seems interesting but not as a movie would feel it belongs on a CNN debate or tv special
Emily's Photo
Emily H.
Posted 8 months ago
I think this is a really compelling story of corporate take-over and the affects it has on real lives. But I would like learn more about Amanda and the approach of the filmmaker to tell this story.
Arsen's Photo
Arsen O.
Posted 8 months ago
another doc. and very poorly made
Bernadette's Photo
Bernadette C.
Posted 8 months ago
I would like to find out how this ends.
Mike's Photo
Mike L.
Posted 8 months ago
good for you keep up the fight.....
Ella's Photo
Ella P.
Posted 8 months ago
This is different, but it reminds me too much about an educational film shown to students in high school.
Helena's Photo
Helena C.
Posted 8 months ago
If this happened to someone, I'd like to know what the big corporate company would do to rectify the situation. Wow, I'm shocked and hope this gets out sooner than later. Good luck!
Julia Richard's Photo
Julia Richard M.
Posted 8 months ago
I hope things work out
Sandy's Photo
Sandy P.
Posted 8 months ago
what in the fuck was this? :s
Jenna's Photo
Jenna H.
Posted 8 months ago
Jordan's Photo
Jordan N.
Posted 8 months ago
Something i have not heard about, and there are not many documentaries out there on the big screens about canada. this is a sad story as mr. weston is always in his commercials with all happy scenes, maybe this is just a cover up of his. would love to see and hear more about it
Sara's Photo
Sara B.
Posted 8 months ago
Interested to see where this goes! Good luck; from our team to yours :)
Mark's Photo
Mark R.
Posted 8 months ago
When I first saw this terribly sad posting on Youtube, it made me reconsider purchasing any Presidents Choice products. Sad. Well shot.
Ethan's Photo
Ethan M.
Posted 8 months ago
No matter how far this concept goes it makes me cringe on the unfairness and unjust treatment of Canadian entrepreneur and I hope this platform allows the protagonist to get more exposure and approach justice!!
Angus's Photo
Angus K.
Posted 8 months ago
I don't understand why anyone gives 1's... these are concept pieces not finished films...

You have our support!

Jim's Photo
Jim M.
Posted 8 months ago
Thanks for the support, Win S. I would be happy to make another edit to incorporate new footage we can shoot with Amanda and Chris in Guelph. I'm in Ottawa. We can use all the help we can get. Please contact me on Facebook or email to jim [at] eis [dot] ca
Win's Photo
Win S.
Posted 8 months ago
Unless you're willing to work on a doc I don't see the point in trashing it for not having film grade post production.Docs are after all about capturing reality. Sometimes the skills and resources are learned after the fact / during the shoot. It's a jungle out there. Clearly there weren't many resources here. Jim Miles I suggest you have another edit made and approach the NFB with this thing! I'd be willing to help out.
Lindsey's Photo
Lindsey M.
Posted 8 months ago
I'm interested in getting the whole story here. I would like to see this made.
Jason's Photo
Jason L.
Posted 8 months ago
Keith's Photo
Keith M.
Posted 8 months ago
Good show for 60 minutes.
Tina's Photo
Tina V.
Posted 8 months ago
I am a fan of these types of documentaries but I probably would go see it on the big screen so much but I would watch it.
Jeremy's Photo
Jeremy B.
Posted 8 months ago
Unfortunate turn of events but this would make a better news story than a movie. With no resolution, what would a full movie show that the trailer didn't?
Angela's Photo
Angela C.
Posted 8 months ago
potentially compelling topic, but the trailer doesn't draw me in. i got bored :(
Kevin's Photo
Kevin P.
Posted 8 months ago
Why is it okay to have bad sound in documentaries? Get a guy who knows how to write music for documentaries... Also I have no idea what this is about because I was so bored
Natalie's Photo
Natalie H.
Posted 8 months ago
this is overall very poor, I would not want to see this film.

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