Overview

Synopsis

After two years of making mistakes and not meeting their commitments to Amanda, Loblaws suddenly dropped her, forcing her to sue.

Heading to a legal meeting one day, Amanda found her fiancee and business partner Chris having a negative reaction to medication prescribed to help him cope with the stress. He nearly died.

In fear and desperation, Amanda took to the Internet with a video. Within days her story obtained over 200,000 views.

Loblaws Executive Chairman Galen Weston took notice and met with her quickly, promising to look into the situation. But Amanda's hopes crashed when Loblaws quickly published statements indicating another choice of action.

Was that the President's Choice?

Team

Jim Miles

Writer, Producer

Writer, photographer, businessman

Danielle Washam

Jack of all Trades

Danielle has been making films for over 10 years. Most work has been in the independent film scene but some has been professional work, like with Algonquin College. She has won various awards and has shown films in many festivals, including Cannes.

Allen Roulston

Producer, Camera Sound and Editor

Allen's film making interest began in the early 1990's when he used a video camera in free fall as a skydiving coach and instructor. He quickly moved from recording a skydive for skill analysis purposes to making year end compilation videos. From there he stumbled upon the joy of making short films about the first jump experiences of hundreds of his students.

Reviews

Ratings (328)

Average 5.07 / 10

10 - 9

8 - 7

6 - 5

4 - 3

2 - 1

Reviews (102)

Bradley T.
Posted 6 months ago

love to see this documentary get made and this story told!!!

Sean R.
Posted 6 months ago

wicked, keep up the good work

Douglas M.
Posted 6 months ago

Hmm?

Angela S.
Posted 6 months ago

Very informative. We need to know that these things are happening here in Canada.

Vigya S.
Posted 6 months ago

Com'on you guys...you can do better.

Brock S.
Posted 6 months ago

Worthwhile story, awful trailer

John W.
Posted 6 months ago

I think you have a lawsuit but not enough for a movie unless it has happened to a lot more people.

Alexandra S.
Posted 7 months ago

An interesting story I'd love to hear more about, but the trailer isn't quite as polished as others

Justin D.
Posted 7 months ago

Very interesting.

Siobhan W.
Posted 7 months ago

What a subject! I hope there's a positive ending to this because there are so many sad scenario's like this when the individual loses to the giant company.

Diane N.
Posted 7 months ago

I agree with all the comments below. Great piece for W5, or market place info. I wouldn't go to the theatres to watch it.

Joslyn P.
Posted 7 months ago

I can see this being made into a short film that teachers would show their students. I can't see it being very popular although it is interesting. I just don't think cinecoup is the right place for a movie like this. You have to have the right audience for someone to pick this over some of the others but I do like the idea. Good job

Jo B.
Posted 7 months ago

I thik you have a good idea, but I feel like this is more of a doc, or spotlight piece that would only be an hour and would be on CBC or something like that, not quite right for this though. But good luck!

Melissa W.
Posted 7 months ago

Didn't understand why she was on youtube and only after reading the synopsis did it explain it. Looks like a good idea but not something I'd pay money to go see.

Joel K.
Posted 7 months ago

This would be great as a CBC documentary

Kim T.
Posted 7 months ago

Oh these sorts of stories always get me fired up. i hope they succeed in the end. Good luck

Dalia U.
Posted 7 months ago

Great idea. Who hasn't dealt with some sort of loss like this? Good commentary

David F.
Posted 7 months ago

This sounds like a hard hitting documentary on something that needs to be brought to the public's attention. It reminds me of some of documentaries that Michael Moore made.

Vincent V.
Posted 7 months ago

Vincent Valentino was here and likes this!

Jody M.
Posted 7 months ago

Tough interesting, and a very interesting concept. Would like to see more. Need to add to my watchlist!

Tim R.
Posted 7 months ago

Great idea for a documentary, just not something I'd be going to see in theaters. Best of luck with your project as well as the situation at hand with Loblaws.

mike e.
Posted 7 months ago

I cant see a movie about loblaws and ethics doing well in theaters. Especially because i would likely have just shopped there.

Warren C.
Posted 7 months ago

More like a W-5 piece than a feature. No real compelling evidence offered. Missed opportunity. Not a feature.

Jane M.
Posted 7 months ago

Definitely caught my attention

Brad K.
Posted 7 months ago

tragic and real something that the world should see about the supposed Canadian superstore.

Kismet T.
Posted 7 months ago

Interesting topic

Eric T.
Posted 7 months ago

I am not sure how it is fair that this made the top 60. The trailer constantly uses copyright protected images.

Sunny A.
Posted 7 months ago

Interesting... but I found the trailer too slow & mixed with low production value, would story be able to fill a full feature length?

Michelle G.
Posted 7 months ago

Interesting idea - just don't find the speaker that compelling - it's a little slow even for a documentary.

Amanda B.
Posted 7 months ago

This incident is something I am already aware of. How will this be made into a long documentary, though?

Alysa K.
Posted 7 months ago

I really want a YoPro bar right now. I hope Loblaws makes it right so I can eat them.

Jennifer M.
Posted 7 months ago

This looks really interesting-- I hope you are able to complete your project.

Jordon W.
Posted 7 months ago

I see potential here. But just not as it sits now. Needs some improvement.

Oskar W.
Posted 7 months ago

Did you have any paper work - what happened?

Caroline M.
Posted 7 months ago

Interesting

Pritpal R.
Posted 7 months ago

Interesting!

Donal O.
Posted 7 months ago

An important message to get out but this isn't a feature film. I hope you can make it as a documentary and I would definitely support it being made.

Tanya H.
Posted 7 months ago

Just can't see this happening. Sorry.

Jason B.
Posted 7 months ago

Thank you for using this space for warning us about these practices

Patricia F.
Posted 7 months ago

Shouldn't be here

Martin N.
Posted 7 months ago

Big business at it's worst.

Kelly S.
Posted 7 months ago

It's heartbreaking what happened to this couple but just don't see a feature film in this concept.

Shelley O.
Posted 7 months ago

I like the idea, but I have my doubts of how this news story will translate into box-office.

John E.
Posted 7 months ago

I agree this is better suited as a made for TV, however I do recall the story got much press.

Sarah B.
Posted 7 months ago

I love that attention is being paid to this important story. Not sure how you can make a film though as the legal action could drag on for years. I would see this more as an on line series that could be updated as events unfold.

Brent C.
Posted 7 months ago

Might be better suited for television.

Tara Z.
Posted 7 months ago

This should be a Marketplace episode, not a movie.

Nina F.
Posted 7 months ago

Another case of the "big guy" eating the "small guy". It' all about greed for these big companies.

Allen R.
Posted 7 months ago

Silence IS Consent http://youtu.be/lnkgrzQFuTA

Emily E.
Posted 7 months ago

I would be very interested to see this documentary receive funding. A chance to see what goes on behind the scenes in a huge company where I previously worked might explain a lot of things. I'd be interested to know how many of the products I swiped across the scanner were "stolen" from Canadian small business owners. The most important thing, is to get more awareness for these types of situations, and because awareness is the key motivation for this doc, it's almost like Canadian "Who Killed the Electric Car?"

Róise M.
Posted 7 months ago

i found this was another boring documentary for tv

natasha w.
Posted 7 months ago

i liked the idea but not meant for film

Matt S.
Posted 7 months ago

Agree with the idea presented in the film but poor delivery; if awareness is the goal then presentation is key to the reception of the message. Also, I don't believe this is right for the big screen.

Deryck D.
Posted 7 months ago

I think this is a good example why you can't trust powerful companies. Their lawyers alone can keep this law battle going on forever and leaving this woman with nothing don't give up keep fighting

abby o.
Posted 7 months ago

Don't feel this contest is the proper forum..feels like you just used a hand cam to make a 2 min home video about a personal cause...sorry

Danielle M.
Posted 7 months ago

Sounds interesting. Your trailer made me want to learn more.

Etz B.
Posted 7 months ago

Meta as hell.

scott w.
Posted 7 months ago

i found this is meant for television and not film

Jason L.
Posted 7 months ago

The subject matter here demands your attention, and boy am I rooting for the small guy to overcome the huge corporation. It's a shame though that little effort was put into the technical, and creative delivery of the message through the edit, and presentation of this very important message.

Michael M.
Posted 7 months ago

Ccurious case

Treena U.
Posted 7 months ago

I like the documentary idea but don't think the preview grabs me enough to end up watching.

Denis J.
Posted 7 months ago

keep it to the courts.

John K.
Posted 7 months ago

This story needs telling. Is it right for the big screen?

Maria G.
Posted 7 months ago

I don't know who is right or wrong here but I would certainly like to see this completed as a documentary.

Sam R.
Posted 7 months ago

I dont think i would ever watch it... but interesting

David T.
Posted 7 months ago

Interesting story just not the proper stage for the awareness needed.

BrknDishes B.
Posted 7 months ago

I hope Amanda receives some form of justice for having been played, but based on this trailer, I don't think it will be through the grand prize.

Patty T.
Posted 7 months ago

Weird

Dana B.
Posted 7 months ago

Interesting documentary idea. Would have like to seen more info presented as this seems like a one sided vendetta at the moment.

Candace B.
Posted 7 months ago

INteresting, but definately a news doc more than a feature film.

Andrew S.
Posted 7 months ago

The subject matter as presented is a very personal piece that doesn't seem to cover a larger issue at hand. Maybe I'm wrong and if so I'd be willing to watch this as a feature documentary. Better suited for TV at its current scope. That being said I feel bad for your loss and hope things work out...

Carolyn K.
Posted 8 months ago

Interesting idea, but not necessarily a movie I would go to the theaters to see.

DeAnn L.
Posted 8 months ago

i agree with some previous statements this is more suited for television than for film.

Natasha W.
Posted 8 months ago

i enjoyed the concept but more for television then film

Derek F.
Posted 8 months ago

Wow. Intersting story. I hope more people get to see it.

Katie T.
Posted 8 months ago

Would make a great expose story on W5.

Matt S.
Posted 8 months ago

I'm not sure this has what it takes to make a theatrical film. Definitely a news story doc

Scott S.
Posted 8 months ago

this documentary seems interesting but not as a movie would feel it belongs on a CNN debate or tv special

Emily H.
Posted 8 months ago

I think this is a really compelling story of corporate take-over and the affects it has on real lives. But I would like learn more about Amanda and the approach of the filmmaker to tell this story.

Arsen O.
Posted 8 months ago

another doc. and very poorly made

Bernadette C.
Posted 8 months ago

I would like to find out how this ends.

Mike L.
Posted 8 months ago

good for you keep up the fight.....

Ella P.
Posted 8 months ago

This is different, but it reminds me too much about an educational film shown to students in high school.

Helena C.
Posted 8 months ago

If this happened to someone, I'd like to know what the big corporate company would do to rectify the situation. Wow, I'm shocked and hope this gets out sooner than later. Good luck!

Julia Richard M.
Posted 8 months ago

I hope things work out

Sandy P.
Posted 8 months ago

what in the fuck was this? :s

Jenna H.
Posted 8 months ago

Cool

Jordan N.
Posted 8 months ago

Something i have not heard about, and there are not many documentaries out there on the big screens about canada. this is a sad story as mr. weston is always in his commercials with all happy scenes, maybe this is just a cover up of his. would love to see and hear more about it

Sara B.
Posted 8 months ago

Interested to see where this goes! Good luck; from our team to yours :)

Mark R.
Posted 8 months ago

When I first saw this terribly sad posting on Youtube, it made me reconsider purchasing any Presidents Choice products. Sad. Well shot.

Ethan M.
Posted 8 months ago

No matter how far this concept goes it makes me cringe on the unfairness and unjust treatment of Canadian entrepreneur and I hope this platform allows the protagonist to get more exposure and approach justice!!

Angus K.
Posted 8 months ago

I don't understand why anyone gives 1's... these are concept pieces not finished films...

You have our support!

Jim M.
Posted 8 months ago

Thanks for the support, Win S. I would be happy to make another edit to incorporate new footage we can shoot with Amanda and Chris in Guelph. I'm in Ottawa. We can use all the help we can get. Please contact me on Facebook or email to jim [at] eis [dot] ca

Win S.
Posted 8 months ago

Unless you're willing to work on a doc I don't see the point in trashing it for not having film grade post production.Docs are after all about capturing reality. Sometimes the skills and resources are learned after the fact / during the shoot. It's a jungle out there. Clearly there weren't many resources here. Jim Miles I suggest you have another edit made and approach the NFB with this thing! I'd be willing to help out.

Lindsey M.
Posted 8 months ago

I'm interested in getting the whole story here. I would like to see this made.

Jason L.
Posted 8 months ago

Compelling.

Keith M.
Posted 8 months ago

Good show for 60 minutes.

Tina V.
Posted 8 months ago

I am a fan of these types of documentaries but I probably would go see it on the big screen so much but I would watch it.

Jeremy B.
Posted 8 months ago

Unfortunate turn of events but this would make a better news story than a movie. With no resolution, what would a full movie show that the trailer didn't?

Angela C.
Posted 8 months ago

potentially compelling topic, but the trailer doesn't draw me in. i got bored :(

Kevin P.
Posted 8 months ago

Why is it okay to have bad sound in documentaries? Get a guy who knows how to write music for documentaries... Also I have no idea what this is about because I was so bored

Natalie H.
Posted 8 months ago

this is overall very poor, I would not want to see this film.

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The President's Choice

Overview

Synopsis

Team

Jim Miles

Danielle Washam

Allen Roulston

Social Networks

Reviews

Ratings (328)

Reviews (102)

What people are saying...

Press & Promo

A collection of creative marketing campaigns, collateral and earned media coverage.

CineCoup.com

CineCoup.com

The President's Choice

Overview

Synopsis

Team

Jim Miles

Danielle Washam

Allen Roulston

Share this Project

Social Networks

Reviews

Ratings (328)

Reviews (102)

Share this Project

What people are saying...

Press & Promo

A collection of creative marketing campaigns, collateral and earned media coverage.

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